TALKING ABOUT THE RISK PERCEPTION OF MNCS WITHIN THE MIDDLE EAST

Studies claim that the success of international businesses within the Middle East hinges not merely on monetary acumen, but additionally on understanding and integrating into local cultures.This social dimension of risk management demands a change in how MNCs operate. Conforming to local traditions is not only about understanding business etiquette

Strategic alliances and acquisitions are effective techniques for international companies planning to expand their presence within the Arab Gulf.Strategic mergers and acquisitions are seen as a way to tackle hurdles international companies face in Arab Gulf countries and emerging markets. Businesses planning to enter and expand their presence into